Ed had the idea and Sarah made it amazing. Everyone else was cold-pressing rosehip seeds, which heats the oil and loses potency. Pai used supercritical CO2 extraction and included the whole fleshy hip rather than the seed alone.
The result was an organic oil with five times the carotenoids and twice the regenerative sterols of the best known competitors (clinically tested).
It sold in the millions, collected thousands of five-star reviews, took us onto QVC with Sarah presenting, and got copied a fair bit (see the counterfeit unboxing video in the gallery!). It is the product that put Pai on the map.
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