Stories & Ink makes skincare for tattooed skin: aftercare, daily care and sun care for people who have spent money on their ink and would like to keep it. It is founder-led, based in Cornwall, and in 2024 it was growing fast with a small team.
Ed joined as consultant COO in February 2024, full time and remote, and stayed two years. The brand didn't need reinventing. It needed positioning properly on Amazon: the listings were rebuilt, the advertising was funded, the stock was managed. Amazon sales rose 400% in six months, and Amazon UK became the number one revenue channel.
Around that, the operational work a brand that size can't usually hire for: managing the contract manufacturers, a forecasting system, the wholesale ordering platform, international logistics, and support through the fundraise.
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