HAPPI is an AI powered PIM: Product Information Manager.
It brings together all the information and assets needed to sell a brand's products in every distribution channel: retail, website, Amazon etc
HAPPI brings together everything each part of a company knows (but usually no single person knows) about its products into a single, structured source of truth. Formulation science, clinical evidence, regulatory compliance, brand positioning, imagery, pricing, certifications.
It drafts retailer new-line forms, Shopify and Amazon product pages, blog posts and press releases in the brand's own voice, pushes updates to the channels over their APIs, and keeps the messaging consistent across every channel and language.
The problem this solves: your company may have information in spreadsheets, in databases, in Google Drive folders and in people's heads - much of which may be inaccessible or unknown to people new to the business.
It isn't just about having access to information, it is crafting, drafting and outputting it into product listings, press releases, social media posts - each one not just "on message" but with accurate information.
How? Multiple AI agents draft content, translate content, review content (for regulatory compliance as well) to ensure it is in the voice of the brand - tweaked for the channel and market.
Want this for your brand? Book a 30-minute call