Getting the listing is the easy bit. Getting the range to sell in-store is much harder. For brands with low awareness and premium pricing, sell-out needs to be planned and worked for.
We can help with:
- Sell-through strategy: targets by store, weekly sell-out reporting from till data, and spend directed to the stores where it pays.
- Negotiating brand co-op: what the retailer asks for in marketing contribution, what it's worth, and what to agree to in return.
- Beauty adviser training: product, skin & ingredient knowledge and product to trial at home.
- Field sales: setting up a team (agency or direct), sized to the stores that justify it, with store visits covered in between.
- Mystery shopping: regular visits to every store in each market, photos of the shelf and checks on POS, pricing, stock availability and cleanliness.
- Point of sale: shelf design, testers, shelf talkers, gondola ends and planogram submissions.
- In-store promotions: gifts with purchase, sampling and event.
- Retailer education: skin physiology and ingredient modules written for retailers’ education managers to use in their own adviser programmes.
Want this for your brand? Book a 30-minute call